ABOUT US

Griet and Anne-Julie from KarmaKarma
KarmaKarma

Feel better with every bite

Oat mixesgranola and cookies  that are truly healthy and delicious. Sounds too good to be true? Not at all!

KarmaKarma inspires you to make better choices. Because what you eat determines how you feel. And you deserve to feel energetic every single day!

That is the essence of KarmaKarma!

Griet, founder of KarmaKarma
Meet the founder

Griet

Founder & Visionary

Hi, I'm Griet — I founded KarmaKarma in 2016.

 

From frustration to inspiration. As a business professional and recreational runner, I was frustrated by the unhealthy on-the-go snacks and breakfast options. Croissants, vending machine bars… they gave me barely any energy and left me hungry again quickly. On top of that, my frustration became a necessity — high blood pressure runs in my family, and it was also diagnosed in me during that period.

"I was looking for office snacks that truly nourished my body — and tasted good. That challenge is what got me started with KarmaKarma. Our first clients were companies investing in the health of their employees."

That same year we launched THE BETTER OATS. Later came THE BETTER GRANOLA and most recently THE BETTER COOKIE.

KarmaKarma's mission? To inspire better choices. Because what you eat determines how you feel. And you deserve to feel energetic every single day.

Anne-Julie, marketing at KarmaKarma
Meet the team

Anne-Julie

Marketer & Brand Ambassador

Anne-Julie is the reason you recognise KarmaKarma — and never forget it. As a former Food Entrepreneur, she knows exactly what a brand in the food sector needs to stand out, and as an experienced content manager she effortlessly translates that knowledge into stories that inspire and drive action.

"A better choice starts with the right inspiration. That's what I try to give every day."

From the recipes on our blog to campaigns on social media — Anne-Julie makes sure you're always the first to hear the tastiest and healthiest news. With passion, precision and a healthy dose of enthusiasm. 💛

Our mission

The Better Choice, naturally.

KarmaKarma is all about real taste and pure ingredients. Our BETTER BREAKFASTS & BREAKS are made with organic whole grains, dried fruit, nuts and seeds.

KarmaKarma goes beyond making great products — we want to make you feel BETTER. Good nutrition = good energy. When you nourish your body with natural goodness, it gives you strength and vitality in return.

🌱 100% Plant-based ✅ Nutri-Score A 🌾 Organic certified 💚 No refined sugars 🫀 High in fibre
KarmaKarma partners